At the recent World of Coffee trade show in Copenhagen, Sara and Bram explored key trends set to shape 2024 and beyond. First, the European Union Deforestation Regulation (EUDR) poses major challenges for coffee suppliers, risking market exclusion for non-compliance. Secondly, tt the Green Coffee Connect program, industry leaders shared strategies to navigate the demanding Scandinavian market, emphasizing high quality and transparency. Thirdly, there is a growing trend of producers aiming to own more of the supply chain, despite the significant investments required. Dive into our blog post for more insights and future forecasts.

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In the new Vuna Coffee School course, "A Seller’s Guide to Specialty Coffee," Vuna Coffee Coach Bram explores the specialty coffee industry’s many layers and global variations - first by defining what makes coffee "specialty," discussing key trading practices, and finally outlining how to develop an effective market entry strategy.

By understanding these elements, sellers can effectively engage with the specialty coffee subculture and succeed in this competitive market. Join us at World of Coffee in Copenhagen for a live session on building these strategies on June 27th at 14:00. Stay tuned for hands-on tips in our next episode!

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Each harvest season brings challenges, from preparing the washing station to finding workers, but the key question is: who will buy the coffee and at what price? Imagine never asking this again, with demand exceeding supply and the ability to set your prices. Vuna coach Bram De Hoog aims to help you achieve this at World of Coffee Copenhagen.

Understanding the coffee industry’s various stages—retailing, roasting, and importing—is crucial. Matching your coffee to the right clients and thinking like a brand will help you stand out. Achieving this "dreamland" requires careful preparation and timing.

Join us at the end of this month at World of Coffee in Copenhagen. Our Green Coffee Connect workshop will help you build a market entry strategy for Scandinavia and preview our ‘A Seller’s Guide to Specialty Coffee’ course.

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