From Coffee Production to Coffee Digitalization

Coffee Journey One:

Green Coffee Production & Trading

This journey focuses on empowering coffee growers and farmer organizations. Specifically, guiding the participants in producing and trading coffees that secure sustainable livelihoods.

Our services include:

• Value Chain Development

• Inclusive Business Practices

• Processing & Quality Control

• Obtaining Certification

• Price Risk Management

fostering a new price risk management culture at origin

In 2017, VUNA was selected to collaborate on a 3-year Price Risk Management program funded by the Inter-American Development Bank (IDB) and co-funded by Oikocredit, Catholic Relief Services (CRS), Fair Trade USA and Keurig Dr. Pepper. The program engaged a total of twenty-two producer organizations in Costa Rica, Guatemala, Nicaragua, Honduras, Colombia and Peru.

Jointly with Oikocredit, VUNA developed an innovative training methodology to engage all levels of an organization, from the board to field staff. The scope of the Price Risk Management training includes building expertise in the key strategic areas of management, physical strategies, hedging strategies, information systems and governance.

REPOSITIONING SORGEBA FOREST COFFEES IN THE INTERNALTIONAL SPECIALTY MARKETS

We are proud to be part of Sustainability and Value Added in Agricultural Supply Chains (SUVASE) project. This project supports the launch of Sorgeba forest coffee for the international specialty market.

Specifically, the project implements technical guidance and measures, such as acquisition of certifications, good agricultural practices training, establishing quality control procedure & facilities, increasing the post-harvest management capacities, and piloting a digital traceability system through Beyco Platform.

VUNA’s role is to conduct market research and value chain assessments, to shape the strategy of accessing new markets and increasing profitability.

(Image credit: Silas Koch)

Coffee Journey Two:

Access to Markets

This journey aims to connect coffee growers and farmer organizations with specialty markets at scale. The growing for sustainability and digitalization is the key trend.

Our services includes:

• Market Intelligence

• Digital Marketing Strategy & Client Engagement

• Acquisition of certifications & responsible sourcing strategies

LAUNCHING A NEW SPECIALTY COFFEE BRAND

Established in 2019, the Coffee Innovation Fund, implemented by GIZ , sponsors pioneering projects in Indonesia, Vietnam, Myanmar and Ethiopia to increase profitability of coffee farmers and coffee entrepreneurs.

Vuna was brought in to support a Myanmar start-up for their dual mission: launching a new specialty coffee brand in the country and securing export markets for their green coffee.

bridging between commercial brands and specialty coffee producers

Vuna is supporting producer organizations and coffee entrepreneurs in connecting with commercial brands that want to enter the specialty market segment. Our experts work alongside the commercial brand teams to curate their specialty green coffee sourcing program from scratch.

Coffee Journey Three:

Product Development

This journey aims to support roasters and retailers with foundational knowledge on the seed-to-cup journey, as well as the development of signature cafe drinks for their customers.

Our services include:

• Barista Education

• Signature Drinks R&D

• Coffee Menu Curation

Bring digital coffee education for producer organization during the pandemic

Together with Progresso, Vuna is tasked to upskill Myanmar coffee producers’ knowledge, focusing on the seed to cup journey. The training was delivered in a comprehensive and use centric training design, delivered completely via Vuna Coffee School, our digital educational platform tailored for coffee producer organizations.

Coffee Journey Four:

Digital Growth & Consumer Engagement

This journey is all about helping coffee companies in designing and deploying their digital strategy. The key is to maximizing the digital growth and engaging with coffee consumers on digital channels at scale.

Our services include:

• Brand Management

• Data Analytics

• Experience Optimization

• Consumer Engagement & Loyalty

• Digital Marketing

• Social Marketing