Marketing Strategy

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kanema, sierra leone

Market linkages are the final last effort in creating a successful and resilient value chain. Accessing high premium markets means providing farmers with increased earnings for the product they so carefully grew and processed. Vuna is working with Twin to develop a new marketing strategy for their most recent Sierra Leone cocoa project. It requires a lot of market research, product testing and interactions with prospect buyers. Being based in Amsterdam – the world’s cocoa hub – has certainly played a key role in making easy connections with craft chocolate makers and fine cacao traders.